Or so you would think.
But there are still far too many marketers out there who beat their prospects over the head with a Big Selling Stick.
That simply does not work any more except in those tiny bubbles where that's all those prospects have ever known...
Bubbles like WarriorPlus, JVZoo and other platforms where people are driven to old-fashioned, long-form direct sales letters.
Don't get me wrong - those platforms are perfectly respectable and those sales pages work.
For that specific market.
Some work very well indeed.
I have no doubt you have seen plenty of them yourself and bought from more than one or two.
But send your average Joe or Jane to one and they'll run away screaming.
Because of what those pages do supremely well...
They sell. Hard.
And when you think that your average Joe or Jane first got to know you through social media because that's where you drive most of your traffic these days...
Social media where people are browsing for information or entertainment...
Where they love your posts that provide just that or send them to your blog where you serve up even more edutainment....
And build a great relationship with them, one that keeps them coming back for more and more...
Then you can understand why screaming headlines (they don't even have to be red), cookie cutter Old Skool copy and flashing sales buttons will have them clicking away faster than you can say Facebook.
New Skool markers gather their tribes around them on their various social platforms.
They build their own villages full of people who love their voice and what they have to say.
If that voice suddenly starts yelling at them to BUY THIS SHINY STUFF NOW then they are shocked and horrified.
It's just like your favorite teacher stopping for a commercial break in the middle of your best subject. You'd hate that, wouldn't you?
It would feel all wrong.
And that's because it is all wrong.
It's incongruent, like turning round and biting the hand that feeds you.
Quite simply, it does not work. So what should you do to become a sexier seller...
The kind who is more than one-shot wonder, whose customers keep coming back for more because you are simply irresistible?