This Is Where You Are Going Wrong…
With your giveaway, that’s where.
Your lead magnet.
You see, the game has changed (doesn’t it always?) and what worked a couple of years back is no longer as effective.
Not only has the game changed – the whole digital world has moved on.
It’s all about mobile these days.
And social media.
Which means our habits have changed too.
Add to that the fact we are all drowning in waaaaay too much information and you need to rethink the whole lead magnet thing.
Because if you don’t, you’ll be left behind.
Scooping up the odd subscriber here and there at best while your competitors cream them off because they know what people want now.
And that’s the art and science of success, isn’t it?
You Need To Give ‘Em What They Want
Knowing what people want and giving it to them.
But I bet right now you’re wondering if you really know what people want…
We’ll get on to that in a minute…
But first, let’s look at some numbers (I like numbers…preferably the kind with plenty of zeroes after them)
Did you know, for instance, that around 95% of the people who visit your site won’t buy anything on their first visit?
And that around 70% will never return unless you give them a damn good reason to do so?
Yes, your lead magnet is one of those reasons…but only one.
Your Lead Magnet Is Just The Start…
You see, it’s just the start of something.
That ‘something’ is what has them buying from you again and again.
But only if you get it right from the beginning.
How do you do that?
It’s easy…as you will learn in my new course, Money Magnets!
But Those Old Magnets Don’t Work Any More!
You see, I discovered the hard way that those old-fashioned lead magnets just weren’t cutting it any more.
I created those mind-blowing reports…
And video series…
And even an 84 page ebook at one point (I know – but it seemed like a good idea at the time!)
My reward for all that effort?
Those weeks of work, sweating over a steaming laptop?
And that’s the bottom line, isn’t it?
Because your lead magnet is the absolute core of your business.
It’s the start of your sales funnel. The place where the magic starts to happen.
But what if that magic just ain’t happening any more?
That’s when you have to rethink.
And rethink I did…
Until I came up with the Money Magnets System…